Letting Go of the Words or Real World Digital Photography

Letting Go of the Words: Writing Web Content That Works

Author: Janice Ginny Redish

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks — to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will helpanyone creating web content do it better.

Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

Table of Contents:

Foreword

1 Content! Content! Content!
2 People! People! People!
3 Starting Well: Home Pages
4 Getting There: Pathway Pages
5 Writing Information, Not Documents
6 Giving Just the Essential Messages
7 Designing Web Pages for Ease of Use

Interlude: The New Life of Press Releases

8 Tuning Up Your Sentences
9 Using Lists and Tables
10 Breaking Up Your Text with Headings

Interlude: Legal Information Can Be Understandable, Too

11 Using Illustrations Effectively
12 Writing Meaningful Links
13 Getting From First Draft to Final Web Page

Interlude: Creating An Organic Style Guide

For More Information -- The Bibliography Index

Book about: Brilliant Food Tips and Cooking Tricks or Oz Clarkes Australian Wine Companion

Real World Digital Photography

Author: Katrin Eismann

Whether you're just making the transition from a lifetime of traditional photography or are looking to bring your digital photography skills in line with today's market, if you're serious about digital photography, you need this book. In the four years since the first edition was published, just about every aspect of digital photography has changed (often radically--and it's all covered in these pages. Organized in four major sections--Digital Processing Essentials, Digital Processing Techniques, The Digital Darkroom, and Output and Presentation--the focus here is on getting great pictures and spectacular printed output through a combination of smart techniques and the right equipment. As with all of the titles in the Real World series, the authors here realize that this entails learning not just techniques but the concepts behind them. For a professional-level understanding of the digital photography process--from how a digital camera works to advice on buying cameras and accessories, choosing hardware and software, downloading and outputting images, and more--this is the place to turn.