Marketing Communication, Vol. 4
Author: Basskaran Nair
Perception management is a critical public relations task and managing marketing communication is one of the key tasks for the corporate websites. Marketing communication looks at companies operating in an "Internetised" world, and the challenges facing the public relations practitioners.
Table of Contents:
| Ch. 1 | Introduction | 1 |
| Ch. 2 | Understanding marketing communications | 7 |
| Ch. 3 | Understanding online marketing communications | 23 |
| Ch. 4 | E-commerce marketing - rules and responsibilities | 43 |
| Ch. 5 | Business ethics in online commerce | 63 |
| Ch. 6 | Brands, bricks and clicks | 80 |
| Ch. 7 | Global marketing communications | 97 |
New interesting textbook: You Say You Want a Revolution or A Guide to the Euro
Yu-Yu Hakusho Tournament Tactics: Prima Official Game Guide
Author: Prima Temp Authors
Battle the best the Spirit World has to offer.
·Walkthroughs for all 8 levels include maps, enemies, victory conditions, and tips
·Info for all 10 playable characters, featuring bonuses and prices for 4 skill categories
·Expert advice on which skills to raise first
·Uncovers all 43 enemies' stats and attacks
·Reveals the complete Dark Tournament storyline
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