E Mail Selling Techniques or How to Cheat in Adobe Photoshop Elements 6

E-Mail Selling Techniques (That Really Work!)

Author: Stephan Schiffman

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting "send," and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate

If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

Stephan Schiffman, America's #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques, (That Really Work), 5th Edition; and The 250 Sales Questions to Close the Deal. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management. END

Table of Contents:

Introduction     ix
Foundation Concepts
A Tale of Two E-mail Messages     3
E-mail and the New Sales Culture     5
Way Back When     7
The Information Equation     9
The Information Equation, Continued     11
Wishful Thinking     13
Screwing Up the Sales Process     15
Relationship = Commitment     19
No Magic Wand     21
This Won't Hurt a Bit     23
Mass E-mail Ticks People Off     27
What Makes E-mail Different     31
What Makes E-mail Different, Continued     33
Why E-mail Is Not Enough     37
Top of the Mind     43
Nine E-mail Strategies for Accelerating the Selling Cycle     45
The Art of the Next Step
The Selling Process and the Next Step     49
The Best Available Evidence     51
What Has to Take Place?     53
Establishing the Relationship     55
Selling Signals and Buying Signals     57
The Date     59
"Hey, Would You Take a Look at My Web Site?"     65
The Message Template     69
The Perfect E-mail Message?     73
What Works
About the Subject Line     79
The Secret Weapon     83
Signatures     91
The P.S     93
My Pet Peeve     95
Three Critical E-mail Selling Principles     97
E-mail "Branding"     107
E-mail and Online Newsletters     109
On Opt-In Lists     113
E-mail and Article Distribution     119
E-mail and Blogging     123
E-mail as a C-Level Selling Tool     125
What Not to Do
22 Unforgivable E-mail Mistakes     131
On Cold Calling     141
Online Resources Worth Checking Out     143
Index     145

Book review: Mercadotecnia Global

How to Cheat in Adobe Photoshop Elements 6: Create Stunning Photomontages on a Budget

Author: David Asch

How to Cheat in Elements 6 is an invaluable resource for all users of Photoshop Elements and shows you how to 'cheat' by sharing insider secrets from clever and cunning Elements gurus, David Asch and series forerunner, Steve Caplin.

Compatible with previous releases of Elements, this is jam packed with dazzling tips and tricks, unearthed secrets, and creative techniques that challenge and inspire.

Work through each section to build up your Photoshop Elements skills, creating everything from basic layer and masking effects right up to advanced manipulation. Or just dip right into a project to learn a new technique:
* turn day into night
* add snow, shadows and water to your scenes
* make fire and smoke
* give your car a respray
...if you can imagine it, we can show you how to do it in Photoshop Elements!

A full glossary of terms, useful keyboard shortcuts, and a detailed index will help you locate that fantastic technique in a flash. Follow the QuickTime movie tutorials on the CD, and use the high resolution royalty free images in your own creations . you can also ask questions, solve problems and meet other Elements users in the book's dedicated website, howtocheatinphotoshopelements.com

Once you have mastered the techniques in this book - the only limit is your imagination!

David Asch is a freelance author and journalist specializing in Photoshop and Photoshop Elements image editing and manipulation.

Steve Caplin is a graphic artist, illustrator, and journalist who loves to create photomontages that blur the line between illusion and reality.

Work through each section to build up your PhotoshopElements skills, creating everything from basic layer and masking effects right up to advanced manipulation. Or just dip right into a project to learn a new technique:
* turn day into night
* add snow, shadows and water to your scenes
* make fire and smoke
* give your car a respray
...if you can imagine it, we can show you how to do it in Photoshop Elements!